Supercharge your growth with marketing & data analytics

In launching a new brand and new product, one of the largest goals a scalable customer acquisition strategy. I designed and led the paid marketing strategy igniting a +771% YoY revenue jump at a lower acquisitions cost, completely transforming a platform's trajectory.

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Pivoting into new markets can be tricky, but during economic changes, sometimes a pivot is necessary. Using creative data insights, I was able to grow this new target audience +55% meanwhile lowering cost of acquisition by -23%. This will translate to an additional $2.8M in annual recurring revenue in just the first month of this shift in strategy.

Consumer behavior is changing more rapidly than ever before - and B2B buyers are no exception to this rule. Companies are making the shift from an outbound sales strategy to inbound marketing. For this technology company, I developed a strategy to make the jump from a sales-first to a marketing-first organization. This new strategy grew lead volume +107% while lowering cost per lead by -20%.

Drove $11.4M in annual recurring revenue through running new and creative brand tactics. These new acquisitions strategies translated to +175% more sales from paid media, and a +56% jump in organic sales.

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